# Missing-website research and qualification worksheet

Source: https://lindo.ai/guides/find-businesses-without-websites
Updated: 2026-09-14
Published by: Lindo Team

A reusable evidence record, classification table, conversation starter, and fictional demo brief. No real prospect list is included.
Illustrative planning aid, not market data or a guarantee. Do not store credentials or private client data here.

## Working brief

### Category / service area / scope exclusions

- Notes:
- Owner / decision:
- Evidence / next action:

### Business identity / public source / checked date

- Notes:
- Owner / decision:
- Evidence / next action:

### Domain checks / status / remaining uncertainty

- Notes:
- Owner / decision:
- Evidence / next action:

### Verified observation / hypothesis / owner confirmation

- Notes:
- Owner / decision:
- Evidence / next action:

### Contact check / response / stop instruction

- Notes:
- Owner / decision:
- Evidence / next action:

### Customer task / decision owner / content owner / timing

- Notes:
- Owner / decision:
- Evidence / next action:

### Private demo permission / approved facts and media

- Notes:
- Owner / decision:
- Evidence / next action:

### Next action / proposal test / pipeline stage

- Notes:
- Owner / decision:
- Evidence / next action:

## Acceptance checklist

- [ ] Business identity matches across public sources.
  Owner / evidence / date:

- [ ] Domain checks and uncertainty are recorded.
  Owner / evidence / date:

- [ ] The owner has confirmed a useful customer task.
  Owner / evidence / date:

- [ ] Contact respects channel rules and refusals.
  Owner / evidence / date:

- [ ] Demo facts and media are approved or visibly placeholders.
  Owner / evidence / date:

- [ ] Decision owner, content owner, scope, and timing are established.
  Owner / evidence / date:

- [ ] Proposal acceptance tests are separate from promised business outcomes.
  Owner / evidence / date:

## Examples and templates from the guide

### Illustrative research brief—not a real lead list

Category: independent garden-design studios
Area: one service region we can support
Customer action: request a project consultation
Candidate signal: business listing has no website link
Exclusions: inactive firms, existing adequate site, unsupported booking needs
Evidence to collect: public listing, identity match, domain check, uncertainty
Stop rule: do not create a proposal before the owner confirms a need

### Copyable qualification record

Business / service area:
Public source URL / checked date:
Identity match: name + location + business contact detail
Domain checks performed / result:
Status: existing / social-only / no site found / uncertain / inactive
Observed gap (fact):
Possible customer effect (hypothesis):
Owner-confirmed need:
Decision owner / content owner:
Scope fit / dependencies / budget discussion / timing:
Contact policy or permission check:
Next agreed action / stop reason:

### Message starting point—use only verified details

Hi [business contact], I’m [real name] from [agency].
I found [business] through [public source]. I could see [verified service], but could not find a separate website from [specific checks]. I may have missed it.
Do customers currently have a place to check [relevant question] before contacting you?
If this is a gap you want to address, I can outline a small site focused on that task. If not, no problem.

### Fictional demo brief

Build a private concept for a garden-design enquiry page.
Audience: homeowners considering a garden redesign.
Use placeholders for business name, photos, service area, and project examples until approved.
Explain the service, project fit, process, and information to include in an enquiry.
Do not invent reviews, qualifications, prices, response times, or completed projects.
No live customer submissions or published business identity in this concept.

## Working tables

### A practical missing-website classification

| What you observe | Research status | Next action |
| --- | --- | --- |
| Listing lacks a link; matching domain found | Existing website | Inspect only if a relevant task needs improvement |
| Only a business-owned social page found | Social-only presence in checked sources | Ask whether a separate site would solve a gap |
| A likely domain fails to load | Availability uncertain | Recheck later; do not call it absent |
| No matching domain after cross-checks | No site found in recorded checks | Confirm with the owner if contact is appropriate |
| Conflicting location or contact details | Identity uncertain | Resolve the entity before outreach |

### Fictional candidates: why the same signal leads to different decisions

| Candidate | What discovery reveals | Decision |
| --- | --- | --- |
| Cedar Garden Studio (fictional) | Wants referred homeowners to understand project fit before emailing | Explore four pages and a clear enquiry path |
| Harbor Repair (fictional) | Already has a working site under another trading name | Correct the research record; do not pitch a missing site |
| Pine Workshop (fictional) | At capacity and does not want new enquiries | No current opportunity; respect the answer |

## Sources and next steps

- Google Business Profile: accurate business representation: https://support.google.com/business/answer/3038177
- Run the local-business discovery conversation: https://lindo.ai/guides/how-to-sell-websites-to-local-businesses
- Find candidate businesses with PreyReach: https://preyreach.com/find-businesses-without-websites
- Write the redesign proposal and acceptance tests: https://lindo.ai/guides/website-redesign-proposal
- Create a reviewable draft in Lindo: https://lindo.ai/ai-website-builder