# Recurring-service economics worksheet

Source: https://lindo.ai/guides/how-to-build-recurring-revenue-with-websites
Updated: 2026-09-03
Published by: Lindo Team

Includes MRR movement, direct-cost and support scenarios, capacity planning, and a client renewal review.
Illustrative planning aid, not market data or a guarantee. Do not store credentials or private client data here.

## Working brief

### Service promise / evidence / boundaries

- Notes:
- Owner / decision:
- Evidence / next action:

### Client count / recurring fee / billing frequency

- Notes:
- Owner / decision:
- Evidence / next action:

### Fixed and per-client direct costs

- Notes:
- Owner / decision:
- Evidence / next action:

### Included hours / actual hours / cost per hour

- Notes:
- Owner / decision:
- Evidence / next action:

### Opening MRR / new / expansion / contraction / cancellations / closing MRR

- Notes:
- Owner / decision:
- Evidence / next action:

### Invoices / collected cash / overdue balances

- Notes:
- Owner / decision:
- Evidence / next action:

### Available capacity / incident reserve / overage

- Notes:
- Owner / decision:
- Evidence / next action:

### Renewal reasons / cancellation reasons / service changes

- Notes:
- Owner / decision:
- Evidence / next action:

## Acceptance checklist

- [ ] Every recurring charge has a stated responsibility or cost.
  Owner / evidence / date:

- [ ] MRR, invoicing, collected cash, and contribution are separate.
  Owner / evidence / date:

- [ ] Support variation is included in capacity planning.
  Owner / evidence / date:

- [ ] Request limits, overage, and unused capacity are explained.
  Owner / evidence / date:

- [ ] Platform, domain, and billing ownership are documented.
  Owner / evidence / date:

- [ ] Monthly review includes cancellations and delivery evidence.
  Owner / evidence / date:

- [ ] Clients have a clear cancellation and handoff path.
  Owner / evidence / date:

## Examples and templates from the guide

### Illustrative monthly service model

10 clients × $150 = $1,500 monthly recurring revenue
10 × $30 direct tools = $300
10 × 1 support hour × $40 = $400
Delivery contribution = $800
Extra 6 hours × $40 = $240
Revised contribution = $560
Still excluded: unallocated overhead, acquisition costs, taxes
Separately record: invoiced amount, collected cash, overdue balances

## Working tables

### Monthly review beyond revenue

| Measure | What to record | Decision it informs |
| --- | --- | --- |
| Recurring movement | New, expansion, contraction, cancellations | Demand and retention |
| Delivery hours | Included work, overage, incidents | Capacity and plan boundaries |
| Contribution | Revenue minus defined delivery costs | Service economics |
| Client evidence | Completed work and unresolved needs | Renewal conversation |

## Sources and next steps

- Define a care service with testable responsibilities: https://lindo.ai/guides/how-to-create-website-maintenance-plans
- Use the migration SEO checklist when URLs change: https://lindo.ai/guides/website-migration-seo-checklist