# Portfolio selection and case-study worksheet

Source: https://lindo.ai/guides/how-to-create-a-portfolio-website
Updated: 2026-09-03
Published by: Lindo Team

Includes a project-selection matrix, annotated case-study outline, evidence register, and publishing review.
Illustrative planning aid, not market data or a guarantee. Do not store credentials or private client data here.

## Working brief

### Primary reader / desired opportunity / positioning statement

- Notes:
- Owner / decision:
- Evidence / next action:

### Project / relevance / role / collaborators / permission status

- Notes:
- Owner / decision:
- Evidence / next action:

### Context / constraint / decisions / alternatives

- Notes:
- Owner / decision:
- Evidence / next action:

### Artifact / caption / fact supported / approved source

- Notes:
- Owner / decision:
- Evidence / next action:

### Outcome / measurement source / period / limitations

- Notes:
- Owner / decision:
- Evidence / next action:

### Case-study next step and destination

- Notes:
- Owner / decision:
- Evidence / next action:

### Mobile, image, keyboard and contact tests

- Notes:
- Owner / decision:
- Evidence / next action:

### Review date / stale claims / next project to add

- Notes:
- Owner / decision:
- Evidence / next action:

## Acceptance checklist

- [ ] Primary audience and desired next opportunity are clear.
  Owner / evidence / date:

- [ ] Selected projects each demonstrate a relevant strength.
  Owner / evidence / date:

- [ ] Role, collaborators, project status, and permissions are accurate.
  Owner / evidence / date:

- [ ] Case studies explain consequential decisions with evidence.
  Owner / evidence / date:

- [ ] Results state sources and limits; concepts do not claim client outcomes.
  Owner / evidence / date:

- [ ] Visuals remain useful on mobile and have appropriate text context.
  Owner / evidence / date:

- [ ] Relevant services and a tested contact path are easy to find.
  Owner / evidence / date:

## Examples and templates from the guide

### Annotated case-study outline

Title: [project] — [specific problem addressed]
Status: client work / personal project / concept
Context: who needed what, and why it mattered
My role: responsibilities, collaborators, and boundaries
Constraint: content, time, technology, or approval limitation
Decision 1: option chosen, alternative rejected, and why
Evidence: approved artifact with a caption explaining what to notice
Decision 2: another consequential choice and its tradeoff
Outcome: what was delivered or measured, source, period, and limitations
Reflection: what remains unresolved or would change next time
Next step: link to a relevant service or contact brief

## Working tables

### Portfolio selection test

| Question | Useful answer | Warning sign |
| --- | --- | --- |
| Who is it relevant to? | The buyer or role I want next | Included only because it is recent |
| What did I contribute? | A clear role and specific decisions | Team output presented as solo work |
| What can I show? | Approved artifacts and credible context | Confidential details or invented metrics |
| What does it add? | A distinct skill or constraint | Another screenshot with no explanation |

## Sources and next steps

- W3C: choosing image alternatives: https://www.w3.org/WAI/tutorials/images/decision-tree/
- web.dev: images for the web: https://web.dev/learn/images
- Plan the surrounding pages: https://lindo.ai/guides/how-to-make-a-website
- Use portfolio proof in client conversations: https://lindo.ai/guides/how-to-get-web-design-clients