# Website brief and launch checklist

Source: https://lindo.ai/guides/how-to-make-a-website
Updated: 2026-09-03
Published by: Lindo Team

Includes a page map, source-fact register, platform test, live-launch checks, and ownership handoff.
Illustrative planning aid, not market data or a guarantee. Do not store credentials or private client data here.

## Working brief

### Visitor / situation / main question / next action

- Notes:
- Owner / decision:
- Evidence / next action:

### Page / question answered / evidence / next link

- Notes:
- Owner / decision:
- Evidence / next action:

### Fact or image / source / permission / approver

- Notes:
- Owner / decision:
- Evidence / next action:

### Critical requirement / platform trial / result

- Notes:
- Owner / decision:
- Evidence / next action:

### Content and layout approval

- Notes:
- Owner / decision:
- Evidence / next action:

### Live URL / mobile / keyboard / links / form delivery test

- Notes:
- Owner / decision:
- Evidence / next action:

### Title / description / canonical / indexing / sitemap check

- Notes:
- Owner / decision:
- Evidence / next action:

### Domain, billing, updates and support owners

- Notes:
- Owner / decision:
- Evidence / next action:

## Acceptance checklist

- [ ] One primary visitor and next action are defined.
  Owner / evidence / date:

- [ ] Each page answers a distinct question.
  Owner / evidence / date:

- [ ] The hardest technical requirement has been tested.
  Owner / evidence / date:

- [ ] Facts, images, and proof are approved; placeholders are removed.
  Owner / evidence / date:

- [ ] Mobile layout, keyboard use, links, and form feedback are checked.
  Owner / evidence / date:

- [ ] Enquiries reach the correct recipient on the live domain.
  Owner / evidence / date:

- [ ] Metadata, public indexability, and sitemap are reviewed.
  Owner / evidence / date:

- [ ] Renewal, content, and support ownership are documented.
  Owner / evidence / date:

## Examples and templates from the guide

### One-page website brief

Primary visitor and situation:
Their main question:
What we offer, and what we do not:
Evidence we can publish:
Primary next action:
Information needed to take that action:
Approved facts, images, and contact details:
Pages needed for distinct questions:
Critical technical requirement to test:
Content approver and post-launch owner:

## Working tables

### Worked page map: independent consulting site

| Page | Visitor question | Evidence / next step |
| --- | --- | --- |
| Home | Is this relevant to my problem? | Plain offer; link to the service |
| Service | What would working together involve? | Scope, process, limits; enquiry link |
| About | Who will do the work? | Approved background and approach |
| Contact | How do I start a conversation? | Required details and response expectations |

### Questions for a tool trial

| Requirement | Test | Decision evidence |
| --- | --- | --- |
| Routine editing | Change text, image, and navigation | The intended owner can complete the task |
| Enquiries | Submit and confirm delivery | Recipient and error behavior are correct |
| Integration | Run the actual supported workflow | Required behavior works without assumptions |
| Ownership | Review domain, access, and export options | The future owner accepts the limits |

## Sources and next steps

- Add case studies when you have work to show: https://lindo.ai/guides/how-to-create-a-portfolio-website
- Explore Lindo’s website workflow: https://lindo.ai/ai-website-builder
- W3C: choosing image alternatives: https://www.w3.org/WAI/tutorials/images/decision-tree/
- Use bounded prompts and a fact-checking workflow: https://lindo.ai/guides/how-to-build-websites-faster-with-ai
- W3C: accessible forms: https://www.w3.org/WAI/tutorials/forms/
- Set up a post-launch care process: https://lindo.ai/guides/how-to-create-website-maintenance-plans
- Changing an existing site? Use the migration SEO checklist: https://lindo.ai/guides/website-migration-seo-checklist