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The AI generates based on your description. Vague prompts produce generic results. Specific prompts produce tailored, professional output.

Anatomy of a Good Prompt

Include these elements:
  1. Business type — What kind of website
  2. Target audience — Who visits the site
  3. Key sections — What to include
  4. Design direction — Style, mood, colors
  5. Specific content — Names, features, details

Examples

Bad Prompt

Good Prompt

Bad Prompt

Good Prompt

Tips

Be specific about numbers
Include your brand name — The AI uses it in headlines, copy, and footer.
Specify what NOT to include
Mention design style

Use the Prompt Builder

Click ✨ Prompt Builder to access:
  • Sample prompts by industry
  • Section checkboxes
  • Design style presets
Select options, click Apply to Prompt, then customize further.

Leverage AI Tools

Click (+) to add refinement tools:
  • Language — Content language
  • Mode — Dark or light theme
  • Color Palette — Brand colors
  • Website URL — Reference an existing design

Common Mistakes

  1. Too vague — “Business website” gives generic results
  2. Too long — Keep under 500 words
  3. Contradictory — “Minimal with lots of animations” confuses the AI
  4. Missing audience — Always mention who the site is for
  5. No structure — List the sections you want

Iterating on Results

First generation not perfect? Use the Block Editor to refine:
  • Be specific: “Make headline larger, add subheadline”
  • Reference what works: “Keep layout, change colors to blue”
  • Add missing elements: “Add a testimonials section after features”

Prompt Builder

Use the visual prompt builder

Design Styles

Available style presets