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Schema markup helps search engines understand your content, potentially improving search result appearance.

What is Schema Markup?

Schema markup is structured data that tells search engines:
  • What your content is about
  • Key information to display
  • Relationships between content

Common Schema Types

Organization

For business websites:

Local Business

For businesses with physical locations:

Product

For e-commerce:

Article

For blog posts:

Adding Schema in Lindo.ai

  1. Open website editor
  2. Go to Settings → SEO
  3. Find Schema Markup section
  4. Add your JSON-LD code
  5. Save changes

Best Practices

Be Accurate

  • Only mark up visible content
  • Use accurate information
  • Keep data up to date

Be Specific

  • Use most specific type available
  • Include all relevant properties
  • Provide complete information

Test Your Markup

Use Google’s Rich Results Test:
  1. Go to search.google.com/test/rich-results
  2. Enter your URL
  3. Review any errors or warnings
  4. Fix issues and retest

Common Mistakes

  • Marking up hidden content
  • Using incorrect schema types
  • Missing required properties
  • Outdated information
  • Duplicate schema on same page

Schema Types by Industry

  • Restaurants: Restaurant, Menu
  • Events: Event
  • Courses: Course
  • Services: Service
  • FAQ: FAQPage
  • How-to: HowTo

Effective Prompts

Learn more

SEO Fundamentals

Learn more