State of web design agencies in the United States, 2026
Pricing, revenue streams, top verticals, and the tools US agencies actually run on. Anonymized, aggregated data from 30,000+ agencies on the Lindo platform.
What US agencies charge in 2026
Median pricing rose 12% year-over-year, driven by AI-enabled agencies taking on more projects per team member. The 90th percentile of monthly retainers crossed $3,000 for the first time.
| Package | 25th % | Median | 90th % |
|---|---|---|---|
| Starter landing page (1 page) | $700 | $1,200 | $2,500 |
| Small business site (5 pages) | $2,200 | $3,850 | $7,500 |
| Full business site (10+ pages) | $4,800 | $8,500 | $15,000 |
| E-commerce build | $5,500 | $11,000 | $28,000 |
| Monthly care plan | $99/mo | $249/mo | $799/mo |
What US agencies actually work on
What US agencies run their business on
Where agencies draft, host, and hand off client sites.
1.Lindo
2.Webflow
3.WordPress
4.Duda
5.Squarespace
Pipeline, deals, and follow-ups after the site goes live.
1.HubSpot
2.Pipedrive
3.Folk
4.Close
5.HighLevel
Scope, sign, and get paid without a dozen PDFs.
1.HoneyBook
2.Dubsado
3.Proposify
4.PandaDoc
5.Bonsai
Invoices, cards, and books tied to client workspaces.
1.Stripe
2.Square
3.QuickBooks
4.FreshBooks
5.Wave
Glue between CRM, billing, and delivery tools.
1.Zapier
2.Make
3.n8n
Methodology
How we built this report
Data is aggregated and anonymized from Lindo's US customer base between Jan 1 2025 and Mar 31 2026. Pricing figures combine workspace billing data, invoice amounts, and opt-in survey responses from 2,140 agency owners. No individual agency is identified. Quarterly refreshes planned.
