For agencies and website resellers
White Label Website Builder for Agencies
Build, manage, and resell client websites under your logo, domain, and service pricing. Lindo combines AI website generation, branded client access, multi-site management, and billing tools in one workspace.
Create a draft before choosing a paid white-label plan. No credit card required to start.
The client experience / 01
Your brand has more than one front door.
A white-label AI website builder for the whole client handoff
Lindo brings AI-assisted website generation, editing and hosted publishing into a client workspace you can configure under your own brand. Use it to produce and maintain client marketing sites, or build a self-service offer where clients have defined access and allowances.
The important decision is how your clients will use it. A managed agency needs approvals, repeatable delivery and a clear support process. A reseller also needs onboarding, pricing and payment settings that match the service being sold. Start with one client journey and configure the platform around it.
For managed agency delivery
Your team prepares the brief, reviews the generated draft, checks mobile layouts and verifies business facts. Invite a test client with the intended access, collect approval and publish only after the lead form and destination have passed a real submission test.
Define which changes the client can make and which come through your team. Include the work to review AI content and maintain integrations in your service price.
For a website builder reseller
Configure the brand, client offer, access and usage settings before opening signups. Walk through the experience as a client, including invitations, payment messages, support requests and cancellation.
Use the reseller cost model to price support as well as software. A recurring charge needs a recurring service promise your team can sustain.
What to verify in your pilot
Build one representative site with a real form and at least one required integration. Check titles, canonical URLs, mobile navigation and the published sitemap. If it replaces a live site, test the required redirects and record which behavior must be rebuilt. A URL-generated draft is not a transfer of private settings, subscriptions or application data.
Save the client invitation, login screen, editor view and support handoff as evidence. Confirm the paid plan covers the brand settings, active sites, AI usage and client workflow you need; the free draft experience does not establish paid-plan entitlements.
Still comparing platforms? See the white-label builder comparison, or the focused Duda and Brizy evaluations. Both competitors offer AI and white-label products, so compare your actual operating requirements.
The business model
Build and sell websites under your own brand.
A white label website builder lets your agency offer a branded platform without developing the editor, hosting, client workspace, and billing infrastructure from scratch. You control the service, client relationship, and pricing while Lindo runs the underlying software.
Your margin is not guaranteed. Model client revenue against the plan fee, payment fees, production time, revisions, support, and churn. Standardized templates and AI generation can reduce delivery work, but test that improvement with a representative pilot.
Practical check: calculate your economics at 5, 20, and 50 active client sites before choosing a plan. Use the reseller cost model with your own assumptions and a plan that supports the intended roster.
Best for
- Agencies managing several client websites
- Freelancers productizing design and maintenance
- Resellers serving a niche or local market
- Teams that want branded client access and recurring billing
Not ideal for
- A business that only needs one simple website
- Projects requiring complete source-code ownership
- Teams building a proprietary editor as their core product
- Regulated use cases before security requirements are verified
Plan fit
White Label or Reseller?
Use the public allowances below to shortlist a plan, then confirm current pricing and inclusions before purchase. This snapshot was reviewed September 5, 2026.
| Decision factor | White Label | Reseller |
|---|---|---|
| Best fit | Agencies | Resellers and SaaS businesses |
| Active websites | 20 | 200 |
| Included credits | 3,000 per month | 300,000 per year |
| Brand and custom-domain controls | Included | All White Label features |
| Client plans and billing | Configure supported tiers and billing | Configure supported tiers and billing |
| Team and client permissions | Available; test your role model | Available; test your role model |
| API access | Included | Included |
| Embedded web app | Not listed | Included |
| Migration, export, and ecommerce | Confirm against your project | Confirm with sales for your implementation |
| Support requirements | Confirm the current support scope | Discuss implementation support with sales |
| Commercial next step | Start with the public plan | Contact sales; payment by invoice |
Plan allowances and promotions can change. Check current Lindo pricing and plan details.
How to get started
Choose the right plan.
Compare site allowances, credits, branding, API access, and embedded-platform needs against your expected client volume.
Configure your brand.
Add your logo and colors, connect the custom domain, and review the client-facing login and messages.
Build and test a pilot.
Generate one representative client site, test mobile, forms, publishing, permissions, and the complete client-role experience.
Configure your offer.
Set client access, pricing tiers, credits, billing, and support boundaries before inviting paying customers.
Video guides
Watch the setup walkthroughs
How to Setup Reseller Settings
Configure your reseller plan, set pricing tiers for clients, manage credit packages, and customize the billing experience under your brand.
How to Setup Whitelabel Domain
Connect your custom domain so clients access the platform on yourbrand.com. Covers DNS setup, SSL, and verification steps.
Client-facing controls
What you can configure and operate
Custom platform domain
Connect a supported domain for the branded client-facing platform and verify DNS and SSL before launch.
Brand system
Configure the logo, colors, favicon, and login presentation clients associate with your service.
Branded client access
Give clients access through a branded login and test the full client role before onboarding them.
Client-facing messages
Configure supported sender and brand settings, then inspect real invitations and notifications in a pilot.
Branded help experience
Present client documentation and support guidance as part of your own service experience.
Reseller marketing site
Use a branded marketing presence to explain your packages, onboarding, and support boundaries.
Team and client roles
Separate team and client access so editing, approval, and account responsibilities remain clear.
Client plans and billing
Configure pricing tiers, subscriptions, limits, and credit packages around your service model.
Multi-site workspace
Manage client websites from a central workspace instead of switching among unrelated site accounts.
Controlled trials
Use a pilot or trial website to validate delivery and the client experience before a broader rollout.
Before migration
Test the complete client experience
A logo upload is not enough. Run one realistic client project through these checks before moving a portfolio or promising a fully branded service.
Brand leakage
Inspect the domain, login, editor, emails, help links, billing screens, and error states.
Roles and permissions
Log in as the agency, teammate, and client; confirm who can edit, publish, bill, and invite.
Website quality
Review mobile layouts, forms, SEO fields, performance, accessibility basics, and publishing.
Client economics
Model plan cost, payment fees, labor, revisions, support, and churn at several site counts.
Migration and ownership
Confirm domains, redirects, analytics, content transfer, exports, and the offboarding process.
Support workflow
Define who handles platform questions, website edits, incidents, and client response times.
Agency proof
What customers report after using Lindo
“We were always searching for that perfect fit. Then we stumbled upon Lindo.ai. The level of customization has been a revelation — particularly through its integration with Tailwind CSS. Over the past year and a half, we've successfully moved 80% of our client websites onto the platform and we're well on the way to 100%. The support is absolutely A1 — we have direct access to the founders themselves. That level of personal connection is unheard of.”
Steve Bowles
Agency Owner · Sigoti Ltd
“I was one of the early users of Lindo. They've done a huge job with development. I came from WordPress — I hated everything crashing and plugins not working. My agency with Lindo has been a huge success. The white label is really good, the customers love it, and how we can construct themes and blocks is amazing. I really recommend Lindo for people that want to sell websites and host websites for customers.”
Axel Hilland
Agency Owner · NXTlevel
“Lindo.ai is a game-changer! I built a beautiful, functional website in minutes — no tech skills needed. The AI tools are smart, the interface is intuitive, and the white-label options make it perfect for freelancers. It's packed with features like SEO, e-commerce, and client billing, all in one place.”
Alejandro V.
CEO · Earth to Humans
Read more customer reviews. Customer results reflect their own workflows and are not guaranteed.
Frequently Asked Questions
What is a white label website builder?
A white label website builder is software an agency or reseller configures with its own logo, domain, colors, client access, and service pricing. The provider operates the underlying platform while the agency builds and manages client websites under its own brand.
How much does Lindo's white label plan cost?
White-label features start on Lindo's White Label plan, while the Reseller plan is intended for higher-volume and embedded platform use. Prices, site limits, credits, and promotions can change, so use the pricing page as the current source of truth before purchasing.
Can I use my own domain for the client dashboard?
Yes. Supported white-label plans let you connect a custom domain for the client-facing platform. DNS propagation and verification time vary by provider, so test the branded login and SSL status before inviting clients.
Do my clients ever see the Lindo.ai name?
When the supported white-label settings are configured, the client-facing dashboard, login, domain, help experience, and outgoing messages can use your brand. Test every client-facing screen and email in a pilot account before launch.
What is the difference between the White Label and Reseller plans?
The White Label plan is designed for agencies running branded client websites. The Reseller plan adds higher site and credit allowances plus embedded-platform capabilities for larger resellers and SaaS businesses. Compare the current limits and inclusions on the pricing page.
Can I set my own client prices?
Yes. Lindo supports reseller settings for configuring client offers, pricing tiers, subscriptions, and credit packages. Your actual margin depends on your platform cost, delivery labor, support, payment fees, and client retention; model those inputs before setting prices.
Also considering outsourcing instead of a platform? Compare white label web design services vs. a platform.
