A proven playbook to close deals.
Step-by-step sales strategies, scripts, and frameworks to help you acquire and retain clients.
Start BuildingThe playbook
7 chapters to close more deals
Follow this step-by-step framework to go from first contact to long-term client.
Identify Your Niche
Focus on 2-3 industries. Become the go-to expert. Restaurants, real estate, and professional services convert best. These businesses need websites but don't have the time or skills to build them. Pick a niche, learn their pain points, and position yourself as the specialist who solves their specific problems.
Set Your Pricing
Three-tier pricing works best. Starter at $29-49/mo, Pro at $79-149/mo, Agency at $199-299/mo. Always offer annual discounts — 2 months free on yearly plans increases conversions by 30%. Price based on value delivered, not cost. A $79/mo website that generates $5,000/mo in revenue is a no-brainer for any business.
The Discovery Call
Ask about their current website, pain points, and goals. Don't pitch features — sell outcomes. "How much business are you losing without a professional website?" Listen more than you talk. Understand their budget, timeline, and decision-making process. Take notes and reference their specific needs in your follow-up.
The Demo
Show, don't tell. Build their website live in under 5 minutes during the call. Nothing closes deals faster than seeing their business on screen. Use their real business name, their industry, their colors. When a prospect sees their own website being built in real-time, the sale practically closes itself.
Handle Objections
"I already have a website" — Show how AI makes it better, faster, and more modern. Pull up their current site and rebuild it live. "It's too expensive" — Calculate their cost per lead. If the website generates even 2 new clients per month, it pays for itself 10x over. "I'll think about it" — Offer a 7-day free trial. Remove the risk entirely.
Close & Onboard
Send the proposal within 1 hour of the call. Include 3 options: good, better, and best. Most people pick the middle option. Onboard within 24 hours of signing — speed builds trust and reduces buyer's remorse. Send a welcome email, schedule a kickoff call, and deliver the first draft within 48 hours.
Retain & Upsell
Monthly check-ins keep clients engaged and reduce churn. Share analytics reports showing traffic, leads, and conversions. Suggest new pages, blog posts, or features based on their data. Happy clients refer others — ask for referrals after every positive interaction. A 5% reduction in churn can increase profits by 25-95%.
Ready to start closing deals?
The full playbook is available in your reseller dashboard with detailed scripts, email templates, and objection-handling frameworks.
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