vsShopify vs Wix for agencies
Two powerful platforms for selling online with very different approaches. Here is who each one suits best.
Shopify
Best for e-commerce
Wix
Best for general websites
| Feature | Shopify | Wix |
|---|---|---|
| Starting price | $39/mo | $17/mo |
| AI site generation | Partial | Yes |
| Templates included | 150+ | 900+ |
| Pre-built blocks | Yes | Yes |
| Visual editor | Yes | Yes |
| Developer/code access | Yes | Partial |
| Dynamic pages (CMS) | Partial | Yes |
| E-commerce | Yes | Yes |
| White-label platform | No | No |
| SEO tools | Yes | Yes |
| Free tier | No | Yes |
| Best for | Online stores | General websites |
Updated April 2026. Per-product pricing may vary by promo or region.
Who should pick which?
Pick Shopify
If e-commerce is your core business and you need advanced inventory, shipping, and multi-channel selling tools.
Pick Wix
If you need a website first with light e-commerce and want more design freedom at a lower cost.
