Let’s address the obvious bias upfront: we make one of the products on this list. We’ve ranked Lindo.ai #1, and we’ve tried to back that up with specifics rather than vague superlatives. But this guide is only useful to you if it’s honest about where we lose, so every entry below includes real pricing (verified at publish time from each vendor’s own pricing or help-center pages) and a “where this beats Lindo” angle where one exists.
If you want the deeper “what is white-label” explainer first, read What Is a White Label Website Builder? The Complete Guide. If you’re trying to decide between outsourcing design work versus using a platform like the ones below, see White Label Web Design, Delivered by AI.
Quick comparison
Here’s the short version. “AI generation” means the platform drafts a full multi-page site from a brief, not just a single block or a text rewrite. “White-label depth” means the editor, client portal, domain, and emails can all carry your brand, not just the published site.
| Builder | AI generation | White-label depth | Free tier | Client billing |
|---|---|---|---|---|
| 1. Lindo.ai | ||||
| 2. Duda | ||||
| 3. 10Web | ||||
| 4. GoHighLevel | ||||
| 5. SiteSwan | ||||
| 6. Simvoly | ||||
| 7. Brizy Cloud |
Legend: yes partial no
The 7 builders, in detail
1. Lindo.ai
Best for: Agencies wanting AI to generate the whole site, not just a template
White Label plan from $197/mo (annual) or $297/mo
Pros
- AI drafts the full site from a brief or URL, not just single blocks
- White-label is included on the $197–$297/mo plan, not gated to enterprise
- Client billing, CRM, and a branded dashboard built into the same platform
- Flat monthly fee — no per-site pricing on the White Label and Reseller plans
Cons
- Newer platform than Duda or GoHighLevel, so the ecosystem of integrations is smaller
- No dedicated local-business prospecting tool built in (SiteSwan has this)
- The Starter/Studio tiers below White Label don't include white-labeling
2. Duda
Best for: Agencies that need multi-location or franchise site management
White Label plan around $199/mo; Agency plan around $69–$79/mo caps at 4 sites
Pros
- Deepest multi-location/dynamic-page tooling of anything on this list
- Mature client management: review tool, roles and permissions, client dashboard
- Hosting, SSL, and Google Lighthouse-optimized performance included
Cons
- AI is a recent add-on layered onto an existing drag-and-drop editor, not built in from day one
- White-label is reserved for the top tier; the Agency plan below it caps at 4 sites before per-site fees kick in
- No free plan — 14-day trial only
3. 10Web
Best for: Agencies that want AI generation but are fine staying on WordPress
Agency Core plan from roughly $15/mo per site (20-site plan); Agency Pro from 50 sites
Pros
- Full-site AI generation, comparable to Lindo, but outputs a real WordPress site
- Free plan to test the builder before committing to an agency tier
- New Agency Dashboard bundles a branded portal, builder, and Stripe/PayPal billing
Cons
- You inherit WordPress — plugins, themes, and update maintenance — underneath the AI layer
- Pricing is per-site rather than flat, so cost compounds as you add clients
- Design is still constrained by Elementor-style theme structures
4. GoHighLevel
Best for: Agencies that already run CRM, funnels, and SMS there and want a bundled site builder
Starter $97/mo, Unlimited $297/mo, SaaS Pro (white-label/resell) $497/mo
Pros
- One platform for CRM, pipelines, funnels, SMS, and a website builder
- Full white-label and resale rights on the SaaS Pro tier
- Large community and agency-focused onboarding ecosystem
Cons
- The website builder is bolted onto a CRM product — not built AI-native or website-first
- White-label/resell pricing starts at $497/mo, the highest floor on this list
- Rebilling fees and add-ons (LC Phone, AI agents) push real cost above the sticker price
5. SiteSwan
Best for: Solo resellers starting a local web design business from zero technical skill
Reseller plans from $149/mo (10 sites) up to $249/mo (unlimited)
Pros
- Purpose-built for the "sell websites to local businesses" reseller model, including a prospecting tool
- Simple fixed-template workflow — fast to learn, hard to break
- Suggested reseller pricing guidance ($29–$99/mo per client) baked into onboarding
Cons
- No true AI site generation — sites are built from fixed templates with a 2026-added text-rephrasing tool
- Editor and templates feel dated next to modern visual builders
- Design customization is shallow once you're past the template's fixed structure
6. Simvoly
Best for: Small businesses wanting a website plus a basic funnel builder in one tool
White-label plans from $99–$199/mo (billed monthly)
Pros
- Websites and funnels in one product with a built-in CRM
- 100% white-label DIY platform on both paid tiers
- Straightforward pricing with no per-site add-on structure below the site cap
Cons
- No AI website generation — every page is built manually from templates
- No dedicated client billing/invoicing layer for agencies reselling to clients
- Template library and design flexibility are limited next to AI-first or block-based builders
7. Brizy Cloud
Best for: Freelancers who want a white-label page builder and already have hosting sorted
Personal/Freelancer/Agency lifetime plans from $149–$399 one-time, or annual plans up to ~$299/yr
Pros
- Lifetime-license pricing option — avoid recurring platform fees entirely if you buy in once
- Solid drag-and-drop editor with a dedicated white-label plan tier
- Works as a standalone Cloud platform or a WordPress plugin
Cons
- It's a page builder, not an agency platform — hosting, CRM, and billing live in separate tools you have to stitch together
- AI features are limited to block-level generation, not full-site drafting
- No built-in client billing, so you need a separate invoicing tool to actually resell
How to choose (and what to test before you commit)
Whichever platform you shortlist, run the same test before you sign an annual contract:
- Ask the vendor for a demo client login, not just the agency admin view. This is the single fastest way to check real white-label depth — you want to see if their brand leaks through anywhere in the client experience.
- Model your platform cost at 10, 25, and 50 client sites. Per-site pricing (Duda’s Agency tier, 10Web’s per-site plans) compounds fast; flat pricing (Lindo, GoHighLevel, SiteSwan) doesn’t.
- Check whether AI actually drafts a full site from a brief, or just rewrites a block of text on an existing template. The gap between those two is hours of work per client.
- Confirm client billing is built in or clearly out of scope. If it’s out of scope (Simvoly, Brizy), budget for a separate invoicing tool from day one.
FAQ
What is the best white label website builder for agencies?
It depends on what you're optimizing for. Lindo.ai is the strongest fit if you want AI to generate the full site and a flat platform fee instead of per-site pricing. Duda is the deepest option if you need multi-location/franchise features. SiteSwan is the cheapest way to start a reseller business from zero. GoHighLevel is the right call if you already run your CRM and funnels there and just want a website bolted on.
What's the difference between a white label website builder and a reseller program?
A white label website builder lets you rebrand the entire product, editor, client portal, domain, and emails, so nothing points back to the vendor. A reseller program usually means you resell access under your own pricing, but the vendor may still be visible in parts of the experience (invoices, login screens, support emails). All 7 platforms below offer some form of white-label, but the depth varies significantly, see the comparison table.
Is there a truly free white label website builder?
Not for the white-label tier specifically, no. Every platform in this roundup either gates white-label behind a paid plan or charges per site. Lindo, Duda, and 10Web all let you build and test the core product for free before you pay for the branded, client-facing version. See our full breakdown in Free White Label Website Builder: What's Actually Free.
How much should I charge clients if I'm reselling a white label website builder?
Most agencies charge clients $149–$1,499/mo depending on scope (hosting, maintenance, SEO, content updates), while paying a flat monthly platform fee that's a fraction of that per client. The math only works if the platform doesn't charge you per site — that's the single biggest factor in your margin at scale.
Can clients tell the website builder is white labeled?
It depends on how deep the white-label goes. A true white-label setup rebrands the domain, editor, login screen, and system emails, so clients never see the underlying platform. Some vendors only let you swap the logo on the finished site while the client portal or billing emails still show the vendor's brand. Always test the full client-facing login flow before you commit — ask for a demo client account, not just the agency side.
See where Lindo fits for your agency
Explore the full white-label platform, or compare it directly against the builder you’re replacing.
