How to Analyze Website Traffic Sources

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Viewing Traffic Sources

1. Go to the Insights tab
2. Find the Referrers section
3. See which sites send you traffic

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Understanding Referrers

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UTM Campaigns

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UTM Parameters

• utm_source - Traffic source (e.g., facebook)
• utm_medium - Marketing medium (e.g., cpc, email)
• utm_campaign - Campaign name

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Example URL

yoursite.com?utm_source=facebook&utm_medium=cpc&utm_campaign=summer_sale

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Viewing UTM Data

1. Go to Insights tab
2. Find the UTM Campaigns section
3. See traffic by campaign

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Using This Data

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Identify Best Channels

• Which sources bring the most traffic?
• Which sources have best engagement?
• Where should you invest more?

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Measure Campaigns

• Track specific marketing efforts
• Compare campaign performance
• Calculate ROI

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Optimize Strategy

• Double down on working channels
• Improve or abandon poor performers
• Test new traffic sources